Top 5 Food and Diet Tracking Apps Performance in Australia Q4 2022

In Q4 2022, the top food and diet tracking apps in Australia showed diverse performance patterns across downloads, revenue, and active user metrics. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

MyFitnessPal: Calorie Counter saw a notable weekly revenue, starting at around $135K in late September and peaking at approximately $139K during the week of November 7. Downloads fluctuated, beginning the quarter at 8.6K and ending at 8.2K. Active users showed a slight decline, starting at 347K and dropping to 312K by mid-December, before a slight rebound to 312K in the last week of December.

Noom Weight Loss, Food Tracker had more modest revenue figures, with a peak of $13.7K in late September and a low of $5.8K in the final week of December. Downloads started at 2.2K and dipped to a low of 794 in mid-December, before spiking to 2.7K in the last week of the year. Active users remained relatively stable, averaging around 27K, with a notable increase to 28K in the last week of December.

BodyFast: Intermittent Fasting experienced varied weekly revenue, reaching a high of $9.7K in the last week of December. Downloads saw a gradual decline from 2.8K in late September to around 1.1K in mid-December, with a spike to 3K in the final week. Active users followed a similar trend, starting at 6.1K and decreasing to about 3.4K by mid-December, before a significant rise to 5.8K in the last week.

Simple: Weight Loss Coach showed fluctuations in revenue, with a peak of $12K in mid-October and a significant jump to $17.3K in the last week of December. Downloads mirrored this trend, starting at 2.5K, peaking at 3.5K in mid-October, and closing the year at 5.3K. Active users also saw an upward trend, starting at 8.7K and rising to 13.7K by the end of December.

Lose It! – Calorie Counter had consistent weekly revenue, hovering around $7K for most of the quarter, with a peak of $10.1K in late November. Downloads remained relatively stable, averaging around 1.5K, with a slight increase to 1.4K in the last week of December. Active users showed a gradual decline from 13.6K in late September to around 11K by mid-December, before ending the quarter at 12.2K.

These insights highlight the dynamic nature of the food and diet tracking app market in Australia. For more detailed analytics and trends, visit Sensor Tower.